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The Legend of Next Generation

Story so Far

Design Tero Palmroth

Once upon a time there lived a humble young shoemaker's apprentice in Sääksmäki, Finland. This boy, Emil, grew to become the founder of shoemaking industry in Finland.

Years later as a technical director at the Aaltonen shoe factory and as right-hand of Emil Aaltonen worked the son of the Partola estate, Pentti Palmroth. This young challenger founded his own factory in the Partola region. The second Finnish shoe-legend was born.

Next Generation descends straight from both of these legendary figures. Next Generation rely on long-standing tradition, but it is at the same time dynamic and modern shoe and boot collection, which brings new innovations and modern design in to the markets.


Tero Palmroth Articles in Press

  • Sofis Mode no. 24, page 29

    Sofis Mode no. 24, page 29

  • Sofis Mode no. 24, page 82

    Sofis Mode no. 24, page 82

  • Stockholm Fashionweek Magazine no. 2, page 36

    Stockholm Fashionweek Magazine no. 2, page 36

  • Stockholm Fashionweek Magazine no. 2, page 40

    Stockholm Fashionweek Magazine no. 2, page 40

  • Stockholm Fashionweek Magazine no. 2, page 42

    Stockholm Fashionweek Magazine no. 2, page 42

  • Stockholm Fashionweek Magazine no. 2, page 43

    Stockholm Fashionweek Magazine no. 2, page 43

  • Martina Bonnier - Obsession, pages 76-77

    Martina Bonnier - Obsession, pages 76-77

  • Året Runt, no. 11, page 32

    Året Runt, no. 11, page 32

  •  Damernas Värld, no. 14, page 138

    Damernas Värld, no. 14, page 1388

  • Rum hemma, n0. 6, pages 72-73

    Rum hemma, n0. 6, pages 72-73

  • M-magasin, no. 14, page 79

    M-magasin, no. 14, page 79

  • Aftonbladet Wellness, no. 10, page 3

    Aftonbladet Wellness, no. 10, page 3

  • Aftonbladet Wellness, no. 10, page 16-17

    Aftonbladet Wellness, no. 10, page 16-17

  • Aftonbladet söndag, 9-10/9 Page 24

    Aftonbladet söndag, 9-10/9 Page 24

  • Aftonbladet söndag

    Aftonbladet söndag 27-28/11 page 25

  • Amelia,nr26,s58.jpg

    Amelia no. 26 page 58

  • Cosmopolitan,nr.10,s.jpg

    Cosmopolitan no. 10 page 56

  • IcaKuriren,nr41,s80-81_1.jpg

    Ica Kuriren no. 41 page 80-81

  • Solo no. 10 page 48

    Solo no. 10 page 48

  • Solo no. 10 page 53

    Solo no. 10 page 53

  • Expressen Mode & skönhet, 2-4/9, page 36

    Expressen Mode & skönhet, 2-4/9, page 36

  • M-Magasin no. 6/2011

    M-Magasin no. 6/2011

  • M-Magasin no. 6/2011

    M-Magasin no. 6/2011

  • Me Naiset 20.4.2011

    Me Naiset 20.4.2011

  • T-Aftonbladet-Söndag,-20-21_3,-s24-25_1.jpg

    Aftonbladet Söndag 20-21/3 page 24-25

  • Aftonbladet-Söndag,-20-21_3,-s28.jpg

    Aftonbladet-Söndag 20-21/3 page 28

  • Aftonbladet söndag, 13-14 mars, page 27

    Aftonbladet söndag, 13-14 mars, page 27

  • Me Naiset

    Me Naiset no. 10/2011

  • Anna-8_11.jpg

    Anna 8/2011 Text: Kaisa Pohjanvirta Photo: Kristiina Kurronen

  • Anna

    Anna no. 5/2011

  • Elle-maaliskuu001.jpg

    Elle March 2011

  • Elle March 2011

    Elle March 2011

  • Tara,nr4,s67.jpg

    Tara no. 4/2011 s67

  • Web article: Elle http://elle.se/stilguide-that-70s-show

  • Expressen-February-2011-Text-Emma-Danielsson.jpg

    Expressen February 2011 Text: Emma Danielsson

  • Fennica-nro.-2-2011.jpg

    Femina no. 2/2011

  • Gloria-Ffebruary-2011-Text-Liisa-Kokko-Photo-Pekka-Järveläinen.jpg

    Gloria February 2011 Text: Liisa Kokko Photo: Pekka Järveläinen

  • Svensk-Damtigning-nro-36-9-2010.jpg

    Svensk Damtigning no. 36/2010

  • Söndag-3-2011.jpg

    Söndag 3/2011

  • Iltasanomat Text: Paula Bagge Photo: Ulla-Maija Lähteenmäki

  • Olivia February 2011 Text: Sanna Sierilä Photo: Julianna Harkki

  • Sara January 2011 Text: Iina Dillemuth Photo: Jouni Harala

  • Svensk Dam Tidning no. 8/2011 s38 Text: Janett Wågesson Photo: Stefan Ek

  • Damernas Värld no. 12/2010 p. 154-155

  • Amelia no. 4 01/2010

  • Chic-nro-8-s-43-4-2010.jpg

    Chic no. 8/2010 p. 43

  • Glamous-10-2010.jpg

    Glamour no. 10/2010

  • Svensk-Damtigning-nr-10-3-2010.jpg

    Svensk Damtigning no. 10/2010

  • M-Magasin-nro-9-2010.jpg

    M Magasin no. 9/2010

  • Svensk-Damtigning-nro-10-3-2010.jpg

    Svensk Damtigning no. 10/2010

  • Tara-nro-2-1-2010.jpg

    Tara no. 2/2010

  • Text-Linda-Katarina-Anderberg-Photo-Stefan-Fank-Jensen.jpg

    Text: Linda-Katarina Anderberg Photo: Stefan Fank-Jensen

Timeline

  • 1928 Pentti Palmroth establishes Partola Shoefactory.
  • Partola Shoefactory 1933 Young Pentti Palmroth and his sister Kirsti (later Karhumäki) at Partola Shoefactory office 1933.

    Tero ja Pentti Palmroth New grandfather Pentti Palmroth with his first grandson Tero 1957.

    Viva kengät Leena Palmroth and Viva-shoes 1963.

    Coup d'Or du Bon Gout Francais The founder of Partola Shoefactory Pentti Palmroth receiving the "Coup d'Or du Bon Gout Francais"-trophy in 1965. The sons, Pertti and Juhani in the background.

    Tero Palmroth 1975Tero Palmroth at the beginning of his designer career in 1975.

    Obsession CEO of Partola Shoefactory, Juhani Palmroth and the Entrepreneur of the Year -award 1977.

    Urho Kekkonen President Urho Kekkonen visiting Tero's collection in 1978.

    Vientipalkinto Leena and Pertti Palmroth recieving the Export Business-award from the President 1980.

    Indy500 Tero Palmroth, the first scandinavian in Indy 500 startup in 1988.

     Ad from 2016 Autumn

  • 1951 Pentti's sons Pertti and Juhani join the business. Pertti specializes in the design and marketing and Juhani in plant and economics. Brands Viva ja Fiore. VExport business start in the late '50s.
  • 1953 Pertti and Leena Palmroth have a son. He is named Tero Pentti Palmroth.
  • 1963 Brand name Design Palmroth. is introduced. The company grows and prospers under Pentti Palmroth's management.
  • 1965 Pentti Palmroth receives the "Coup d'Or du Bon Gout Francais"-trophy in Paris 1965.
  • 1968 Pentti Palmroth dies at the age of 67. Pertti and Juhani do not reach an agreement on how to continue and factories are divided in two, Häme Shoefactory and Partola Shoefactory.
  • 1972 Tero designs his first shoes.
  • 1974 Pertti's Häme Shoefactory starts using Palmroth Original brand name and Juhani's Partola Shoefactory Original Palmroth name.
  • 1976 Pertti's Häme Shoefactory starts using Pertti Palmroth name as brand name and Juhani's Partola Shoefactory Juhani Palmroth name.
  • 1977 Partolan Shoefactory/ Juhani Palmroth entrepreneur of the year -award.
  • 1978 Tero designs his first own collection Woman/Man 2000. Juhani Palmroth dies at the age of 49.
  • 1980 Häme Shoefactory / Leena and Pertti Palmroth Export Business-award from the President.
  • 1985 Tero goes after his childhood dream and becomes a professional race car driver in the USA.
  • 1986 Partola Shoefactory activity ceases and Juhani Palmroth brand along with it.
  • 1988 Tero becomes the first scandinavian driver in a Indy 500 start up.
  • 1997 Tero quits his career as a race car driver.
  • 2000 Mikko, Tero's half brother, join the Häme Shoefactory (Hamken LLC).
  • 2004 Tero designs Next Generation -shoeline, is produced on a small scale in Tuscany, Italy.
  • 2006 Mikko takes over Häme Shoefactory (Hamken LLC). Hamken LLC tries to stop Tero from using his own name with his collection and sues him to court. All court instances verdicts are in Tero's favour and he can officially use his own name.
  • 2011 Häme Shoefactory (Hamken LCC) goes bankrupt. Tero is extending his collection with All Weather -products.
  • 2012 Pertti Palmroth LLC goes bankrupt.
  • 2014 10 year anniversary of Next Generation Collection.
  • 2017 Tero's Next Generation All Weather Shoes are available at more than 100 retailers in Scandinavia.