The Legend of Next Generation
Story so Far
Genuine - Original
Tero Palmroth Company
Once upon a time there lived a humble young shoemaker's apprentice in Sääksmäki, Finland. This boy, Emil, grew to become the founder of shoemaking industry in Finland.
Years later as a technical director at the Aaltonen shoe factory and as right-hand of Emil Aaltonen worked the son of the Partola estate, Pentti Palmroth. This young challenger founded his own factory in the Partola region. The second Finnish shoe-legend was born.
Next Generation descends straight from both of these legendary figures. Next Generation rely on long-standing tradition, but it is at the same time dynamic and modern shoe and boot collection, which brings new innovations and modern design in to the markets.
Vintage Tero Palmroth Shoes from INDY collection 1990
President Ahtisaari wearing Tero's INDY shoes in 1997.
In 1979 a young Italian entepreneur called Renzo Rosso ordered 1600 pairs of Tero's WOMAN 2000 collection boots for his newly started jeans and fashion business. Rosso's business grew into global brand DIESEL and has sold over 100 000 000 pairs of jeans since 1978.
Did you know? Tero Palmroth was the first Scandinavian ever to compete in Indianapolis 500 in 1988!!!
- This is the team behind the success. Pentti Palmroth with his sons Pertti and Juhani Palmroth in the 1950s.
- Pioneering export team in Stocholm Gamla Stan in the late 1950s. Pentti Palmroth, Pertti Palmroth, Pirkko Mannola, Anneli Kangas and Leena Palmroth.
- 1928 Pentti Palmroth establishes Partola Shoefactory.
- 1951 Pentti's sons Pertti and Juhani join the business. Pertti specializes in the design and marketing and Juhani in plant and economics. Brands Viva ja Fiore. VExport business start in the late '50s.
- 1953 Pertti and Leena Palmroth have a son. He is named Tero Pentti Palmroth.
- 1963 Brand name Design Palmroth. is introduced. The company grows and prospers under Pentti Palmroth's management.
- 1965 Pentti Palmroth receives the "Coup d'Or du Bon Gout Francais"-trophy in Paris 1965.
- 1968 Pentti Palmroth dies at the age of 67. Pertti and Juhani do not reach an agreement on how to continue and factories are divided in two, Häme Shoefactory and Partola Shoefactory.
- 1972 Tero designs his first shoes.
- 1974 Pertti's Häme Shoefactory starts using Palmroth Original brand name and Juhani's Partola Shoefactory Original Palmroth name.
- 1976 Pertti's Häme Shoefactory starts using Pertti Palmroth name as brand name and Juhani's Partola Shoefactory Juhani Palmroth name.
- 1977 Partolan Shoefactory/ Juhani Palmroth entrepreneur of the year -award.
- 1978 Tero designs his first own collection Woman/Man 2000. Juhani Palmroth dies at the age of 49.
- 1980 Häme Shoefactory / Leena and Pertti Palmroth Export Business-award from the President.
- 1985 Tero goes after his childhood dream and becomes a professional race car driver in the USA.
- 1986 Partola Shoefactory activity ceases and Juhani Palmroth brand along with it.
- 1988 Tero becomes the first scandinavian driver in a Indy 500 start up.
- 1997 Tero quits his career as a race car driver.
- 2000 Mikko, Tero's half brother from Netherlands, joins the Häme Shoefactory (Hamken LLC).
- 2004 Tero designs Next Generation -shoeline, is produced on a small scale in Tuscany, Italy.
- 2007 Häme Shoefactory (Hamken LLC) tries to stop Tero from using his own name with his collection and sues him to court. All court instances verdicts are in Tero's favour and he can officially use his own name.
- 2011 Häme Shoefactory (Hamken LCC) goes bankrupt. Tero is extending his collection with All Weather -products.
- 2012 Pertti Palmroth LLC goes bankrupt.
- 2014 10 year anniversary of Next Generation Collection.
- 2017 Tero's Next Generation All Weather Shoes are available at more than 100 retailers in Scandinavia.
- 2018 40th Anniversary of Genuine - Original Tero Palmroth Company
- 2018 Brothers Tero and Mikko reached an agreement on how to continue - both with own companies and trademarks. Mikko's Palmroth International LLC wil use trademarks "PALMROTH ORIGINAL" and "PERTTI PALMROTH" and Tero's company Focusmer LLC will use trademarks "TERO" and "NEXTGENERATIONSHOES design Tero Palmroth".
The founder of Partola Shoefactory Pentti Palmroth receiving the "Coup d'Or du Bon Gout Francais"-trophy in 1965. The sons, Pertti and Juhani in the background.